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But who's going to fix Border's horrible prices?

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So I created an account on Border's website and rated a book as I wanted to check out how well their virtual bookshelf would recommend books to me, bizarrely nothing happened even though I added my border's rewards card which I have used in the past in the store. Perhaps recommendations only work on my order history.

But ignoring all this, a book I recently purchased on Amazon is $29.69 and on Border's website it's $44.99 so if Border's is wondering why they are having problems competing, they need to stop sniffing binding glue and wake up.

PS: the book in question is ISBN:1590599098

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